Conceived by Anna Yang, ANNAKIKI is an independent fashion label that explores a surrealist fantasy. Breaking down technology’s coldness, it embraces a bold and futuristic design language, defined by novel techniques and unique details.
In 2017, the label was officially added to the Milan Fashion Week calendar and has released new collections every season since. With offices in Milan and China, it is distributed by several world-renowned retailers such as LUISAVIAROMA, La Rinascente in Milan, and I.T in Hong Kong.
With two sides of me, I, ANNAKIKI, dare to be different. If ANNA is the present, KIKI is the future. A surrealist embodiment of otherworldly beauty, my two halves collide to probe the contradictory space between future-present-past, manifesting reflections in asymmetric tailoring, creative deconstruction, sculptural shapes, and technocraft. Powered by current phenomena and a retro-futurist vision, I subvert convention and expectation – with my two sides, and my two minds.
ABOUT THE DESIGNER
Anna Yang is an independent fashion designer and the founder of ANNAKIKI. One of the few Chinese designers to be added to the official calendar of Milan Fashion Week, Anna is also the first fashion designer to present an AI-empowered collection. ANNAKIKI was named by Camera della Moda as the “Chinese Label of the Moment”. For Anna, ANNAKIKI represents independence, modernity, playfulness, and rebellion.
The new ANNAKIKI store fuses fashion and art in one space. The “red thread” and “eyes of the future” concepts run through the rooms, unraveling drama with every step.
Amplifying technology’s futuristic spirit and ANNAKIKI‘s innate boldness, Anna draws on wide-ranging materials that were specifically selected given their distinctive characteristics.
This season, the application of the color red over a wide expanse is given a futuristic shock with metallic accents. This extravagant combination, of sumptuous red and reflective metal, convey the surrealist battle between time, space, and spirit, perfectly capturing ANNAKIKI‘s “two sides of me”.
ANNAKIKI is ready to launch a whole new brand image.
The inspiration of the whole new ANNAKIKI font came from Neo-Grotesque, presented with an asymmetrical style, simple font and low contrast.
The “N” with the mirror effect is the new definition for the whole new ANNAKIKI,
“Peculiar vs Classic, Fashion vs Technology, Present vs Future”
“The mirror has two faces”
The identity of the new font emphasis the presence of each and every single letter representing the freedom and the possibilities that the brand can generate.
The details, with the hint of balance, are the key points reflecting the uniqueness of the brand.
When Fashion crosses paths with technology,
it is simply like a two-faced mirror.
Starting now, ANNAKIKI will keep communicating with the language of reverse thinking and anti-traditional, as well as the surreal feeling of the future and technology, thinking outside the box, creating the unique feminine image and embracing the multiple possibilities of fashion design to push back all design boundaries.